Rodale’s New Farm magazine has published my article on CSA Farms and Aggregators in it’s Summer, 2015 edition. A few short excerpts:
“Community is not a warm and cuddly marketing concept attached to Community Supported Agriculture (CSA). It is, rather, a defining element. Yet in the past few years, some middleman food businesses have appropriated the term “CSA” to describe what they are doing, without involving community. This practice is leading to confusion and concern….
“…In the context of this trend, the term CSA is in danger of following the word “natural” down a mushy pathway to the realm of meaninglessness…
“The food industry has just scratched the surface of “locally grown” as a business concept, but seems intent on digging deeper. As the business aspect of local food grows in size and strength, will the community dimension of CSA continue to wither? That question will be answered not just by farmers, but also by the individual human beings who constitute the community….”
For the full article follow this link.
I can’t wait to read it.
We see the same thing but many consumers don’t realize it. I asked one neighbor where she thought the local bananas in her CSA came from. It really didn’t phase her.